Skip to main content

All A Part of This Nutritious Breakfast!


Everyone remembers seeing commercials for their favorite cereal brands run between their favorite Saturday morning cartoons. Cheerios, Corn Flakes, Wheaties, Froot Loops! Each advertisement would feature brightly-colored cartoon characters and children enjoying a hearty bowl of their favorite oats. At the end, the camera would zoom out to a carefully composed image full of your favorite breakfast foods -- a big glass of milk, bananas, buttered toast, orange juice, the works! And inevitably, the narrator would say, “All a part of this nutritious breakfast!”


Although the kids were only interested in the cereal, the parents knew their kids couldn’t get all of the nutrition they needed from a simple bowl of Captain Crunch. They knew their children needed fruit, milk, and whole wheat toast along with their cereal to get all their necessary vitamins and minerals. Just as cereal is just one -- very delicious, and important -- part of the nutritious breakfast, so is direct mail just one -- very important -- part of the whole picture of real estate marketing.


We at Farming Cards would never say that the only thing you need to maintain a growing real estate business is a direct-mail campaign. However, it is a necessary tool in your tool box. Direct mail marketing, combined with telephone prospecting and digital marketing can be a very successful marketing strategy. Direct mail marketing, combined with digital marketing and door knocking can also be very successful. The best marketing strategy includes multiple approaches so that your target prospects see your name everywhere!


The point is to be top of mind at all times, so that when the time to sell does come, your name will be the first on the homeowner's list. One of our clients recently told us that a homeowner looking to sell called her office, asking for a home evaluation. When our client asked the homeowner how they got her contact information -- thinking it must be a referral of some kind -- the homeowner replied, “We get your postcards in the mail sometimes. And your magnet is on our fridge. And you pop up on our Facebook feed from time to time...we just see you everywhere!”


I know what you’re thinking, “Why wouldn’t I just do digital marketing, door knocking, and telephone prospecting, and cut out the direct mail?” Here’s the secret: direct mail has been continuously proven to give you the greatest response rate, and one of the highest returns on investment. If you want to read more about this topic, read our recent post!

The best marketing strategy, and the best way to grow your business and your wealth, is to have a comprehensive plan that includes more than one type of marketing. This will give you the best chances of being top of mind for your prospects. Remember, direct mail marketing is one tool used to get your sellers and buyers - "vitamins and minerals!" And when used in combination with your other forms of marketing, well, it's simply “all a part of this nutritious breakfast!”

Let us help you with your direct mail campaign! Check out our website, call our offices, or email our support team today to find out how we're changing the game for real estate marketing!

Comments

Popular posts from this blog

The Importance of Consistency Vs Creativity

If you were to ask people what they valued more, either consistency or creativity, you might find that people would answer creativity. In geographic farming, however, consistency matters much more than creativity. Creativity is a bit overrated. It is not necessarily the most elaborate marketing piece that will ultimately grab the eye of the customer; it’s the same message, delivered consistently, over an extended period that will help in your marketing. For example, many agents that we work with spend hours and hours, or maybe even days, trying to design the “perfect marketing piece” only to find that no such thing exists. The real “perfect” marketing piece is the comprehensive strategy and series of materials that are sent consistently over time to the same group of people.   We are not suggesting that efficient, good-looking marketing materials are not important - They are. No one wants to receive an ugly mess of a postcard. We just know that it doe...

Diamonds Are A Realtor's Best Friend

Let’s think about this for a second. How many times do you scroll through your Facebook feed or your Instagram feed and purposely scroll quickly past the ads? How many times do you click on a video on Facebook, only to realize it’s suddenly being interrupted by an advertisement -- in the middle of a 30 second video! -- and immediately exit out. You’re thinking, “The video isn’t worth sitting through an ad...next!” If you’re thinking this, imagine how many others are feeling the same way. Our social media feeds, popular websites, search engines...they are flooded with ads, so we have quickly conditioned ourselves to ignore them. Digital marketing is not as effective as it once was. Let’s look at it this another way: Diamonds are one of the most common minerals on the planet.  A large majority of diamonds are owned by a small number of people who control the scarcity in the marketplace. Because fewer people have access to diamonds, their value increases. If suddenly you c...

Master Direct Mail in Commercial Real Estate

In today's tech-driven world, there is a growing affinity for more genuine marketing. People are scrolling past ads in their social media feeds, instantly deleting emails and unsubscribing from lists, and seem to be getting better at identifying cold calls. People are getting more defensive about who contacts them and why. How they got their contact information and why. And, their getting good at saying no. How can you get ahead in this kind of environment? Choose a method that has been proven to have the highest response rate. Choose a method that can act passively while you make individual connections. Choose personalized and targeted direct mail marketing. Direct mail pairs your active and passive marketing strategies seamlessly. It makes your brand recognizable and increases your relevancy in the marketplace by establishing you as a consistent, knowledgeable resource. ONE: Consistency and Frequency The #1 Rule in direct mail marketing is consistency. You've heard (a...