Everyone remembers seeing commercials for their favorite cereal brands run between their favorite Saturday morning cartoons. Cheerios, Corn Flakes, Wheaties, Froot Loops! Each advertisement would feature brightly-colored cartoon characters and children enjoying a hearty bowl of their favorite oats. At the end, the camera would zoom out to a carefully composed image full of your favorite breakfast foods -- a big glass of milk, bananas, buttered toast, orange juice, the works! And inevitably, the narrator would say, “All a part of this nutritious breakfast!”
Although the kids were only interested in the cereal, the parents knew their kids couldn’t get all of the nutrition they needed from a simple bowl of Captain Crunch. They knew their children needed fruit, milk, and whole wheat toast along with their cereal to get all their necessary vitamins and minerals. Just as cereal is just one -- very delicious, and important -- part of the nutritious breakfast, so is direct mail just one -- very important -- part of the whole picture of real estate marketing.
We at Farming Cards would never say that the only thing you need to maintain a growing real estate business is a direct-mail campaign. However, it is a necessary tool in your tool box. Direct mail marketing, combined with telephone prospecting and digital marketing can be a very successful marketing strategy. Direct mail marketing, combined with digital marketing and door knocking can also be very successful. The best marketing strategy includes multiple approaches so that your target prospects see your name everywhere!
The point is to be top of mind at all times, so that when the time to sell does come, your name will be the first on the homeowner's list. One of our clients recently told us that a homeowner looking to sell called her office, asking for a home evaluation. When our client asked the homeowner how they got her contact information -- thinking it must be a referral of some kind -- the homeowner replied, “We get your postcards in the mail sometimes. And your magnet is on our fridge. And you pop up on our Facebook feed from time to time...we just see you everywhere!”
I know what you’re thinking, “Why wouldn’t I just do digital marketing, door knocking, and telephone prospecting, and cut out the direct mail?” Here’s the secret: direct mail has been continuously proven to give you the greatest response rate, and one of the highest returns on investment. If you want to read more about this topic, read our recent post!
The best marketing strategy, and the best way to grow your business and your wealth, is to have a comprehensive plan that includes more than one type of marketing. This will give you the best chances of being top of mind for your prospects. Remember, direct mail marketing is one tool used to get your sellers and buyers - "vitamins and minerals!" And when used in combination with your other forms of marketing, well, it's simply “all a part of this nutritious breakfast!”
Let us help you with your direct mail campaign! Check out our website, call our offices, or email our support team today to find out how we're changing the game for real estate marketing!
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