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Master Direct Mail in Commercial Real Estate

In today's tech-driven world, there is a growing affinity for more genuine marketing. People are scrolling past ads in their social media feeds, instantly deleting emails and unsubscribing from lists, and seem to be getting better at identifying cold calls.

People are getting more defensive about who contacts them and why. How they got their contact information and why. And, their getting good at saying no. How can you get ahead in this kind of environment? Choose a method that has been proven to have the highest response rate. Choose a method that can act passively while you make individual connections. Choose personalized and targeted direct mail marketing.

Direct mail pairs your active and passive marketing strategies seamlessly. It makes your brand recognizable and increases your relevancy in the marketplace by establishing you as a consistent, knowledgeable resource.

ONE: Consistency and Frequency

The #1 Rule in direct mail marketing is consistency. You've heard (and are p…

Considering Direct Mail in 2018

If you ask any real estate professional (or, really, a professional in almost any field) how to reach new clients, they will likely mention the internet. Getting on social media, designing an effective website, lead captures. As they should. The internet has proven itself as a great way to build a client base. But do the old school methods still work? Should you be making concerted efforts to incorporate physical mail into your marketing strategy? You want to be on the cutting edge, using the same technology as your most successful competition—but is that technology really an improvement on the old methods?

What do you do when you capture a lead? Send an email, right? Make a phone call and leave a voicemail? Good. But, beyond your control, that email hits an inbox and gets lost in a sea of  “promotions” along with every other company and service that has ever pitched your potential client. Or worse, it’s sent straight to their junk mail.  Will they take the time to sort through the clu…