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Creating content for real estate postcards



The first hurdle to jump for many getting into direct mail farming is deciding what to place on real estate post cards. This can pose a challenge for real estate agents that have not utilized direct mail before; it can be overwhelming trying to choose from so many design styles and content options. One common idea for graphics and text on the front of a card that we at Farming Cards like are all your sales in a particular sub division. For example, if you are already dominating a farm in your community, an effective, attractive graphic might be a map of the community and small pins representing each property you’ve listed and sold there. A visual indicator of your success and the success you have brought others. 

But what if you’re a newer agent? Even if you’ve already started to find success, you might not have the track record needed to create a compelling image in this way. If this is the case, one idea might be to have a map of the area and pins for each property sold by your company. If your company does not have a solid track record in the area, a graphic could be created showing all the properties sold in the area in the last year, highlighting general market activity that could encourage sellers.

Either way, this type of graphic is a visual representation of activity in the area which may help a given property owner decide whether or not to sell. If there aren’t any homes or properties that have sold in that area in the last 6 months, you may want to consider getting another farm to work as well. Real estate agents make the most money in areas with a high degree of turn over. Without that significant turn-over, it will be difficult to make money in a farm. 

Our graphics team is happy to help create a post card for you that shows your strengths and the activity of your market. Our graphics designers design real estate marketing materials all day and we are happy to help customize a graphic for your personal marketing material. This is just one of many ideas to help grow your business that we have at Farming.Cards. 

Call us at 888-768-5285 for suggestions or to send post cards. Remember, we have no “minimums”; whether your budget is $5 or $500,000, we can design a program that works for you and your business with creative content to give you the greatest return on your marketing dollar.

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