Skip to main content

Creating content for real estate postcards

The first hurdle to jump for many getting into direct mail farming is deciding what to place on real estate post cards. This can pose a challenge for real estate agents that have not utilized direct mail before; it can be overwhelming trying to choose from so many design styles and content options. One common idea for graphics and text on the front of a card that we at Farming Cards like are all your sales in a particular sub division. For example, if you are already dominating a farm in your community, an effective, attractive graphic might be a map of the community and small pins representing each property you’ve listed and sold there. A visual indicator of your success and the success you have brought others. 

But what if you’re a newer agent? Even if you’ve already started to find success, you might not have the track record needed to create a compelling image in this way. If this is the case, one idea might be to have a map of the area and pins for each property sold by your company. If your company does not have a solid track record in the area, a graphic could be created showing all the properties sold in the area in the last year, highlighting general market activity that could encourage sellers.

Either way, this type of graphic is a visual representation of activity in the area which may help a given property owner decide whether or not to sell. If there aren’t any homes or properties that have sold in that area in the last 6 months, you may want to consider getting another farm to work as well. Real estate agents make the most money in areas with a high degree of turn over. Without that significant turn-over, it will be difficult to make money in a farm. 

Our graphics team is happy to help create a post card for you that shows your strengths and the activity of your market. Our graphics designers design real estate marketing materials all day and we are happy to help customize a graphic for your personal marketing material. This is just one of many ideas to help grow your business that we have at Farming.Cards. 

Call us at 888-768-5285 for suggestions or to send post cards. Remember, we have no “minimums”; whether your budget is $5 or $500,000, we can design a program that works for you and your business with creative content to give you the greatest return on your marketing dollar.


Popular posts from this blog

All A Part of This Nutritious Breakfast!

Everyone remembers seeing commercials for their favorite cereal brands run between their favorite Saturday morning cartoons. Cheerios, Corn Flakes, Wheaties, Froot Loops! Each advertisement would feature brightly-colored cartoon characters and children enjoying a hearty bowl of their favorite oats. At the end, the camera would zoom out to a carefully composed image full of your favorite breakfast foods -- a big glass of milk, bananas, buttered toast, orange juice, the works! And inevitably, the narrator would say, “All a part of this nutritious breakfast!”

Although the kids were only interested in the cereal, the parents knew their kids couldn’t get all of the nutrition they needed from a simple bowl of Captain Crunch. They knew their children needed fruit, milk, and whole wheat toast along with their cereal to get all their necessary vitamins and minerals. Just as cereal is just one -- very delicious, and important -- part of the nutritious breakfast, so is direct mail just one -- ver…

Considering Direct Mail in 2018

If you ask any real estate professional (or, really, a professional in almost any field) how to reach new clients, they will likely mention the internet. Getting on social media, designing an effective website, lead captures. As they should. The internet has proven itself as a great way to build a client base. But do the old school methods still work? Should you be making concerted efforts to incorporate physical mail into your marketing strategy? You want to be on the cutting edge, using the same technology as your most successful competition—but is that technology really an improvement on the old methods?

What do you do when you capture a lead? Send an email, right? Make a phone call and leave a voicemail? Good. But, beyond your control, that email hits an inbox and gets lost in a sea of  “promotions” along with every other company and service that has ever pitched your potential client. Or worse, it’s sent straight to their junk mail.  Will they take the time to sort through the clu…

Master Direct Mail in Commercial Real Estate

In today's tech-driven world, there is a growing affinity for more genuine marketing. People are scrolling past ads in their social media feeds, instantly deleting emails and unsubscribing from lists, and seem to be getting better at identifying cold calls.

People are getting more defensive about who contacts them and why. How they got their contact information and why. And, their getting good at saying no. How can you get ahead in this kind of environment? Choose a method that has been proven to have the highest response rate. Choose a method that can act passively while you make individual connections. Choose personalized and targeted direct mail marketing.

Direct mail pairs your active and passive marketing strategies seamlessly. It makes your brand recognizable and increases your relevancy in the marketplace by establishing you as a consistent, knowledgeable resource.

ONE: Consistency and Frequency

The #1 Rule in direct mail marketing is consistency. You've heard (and are p…